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Recognized for innovative automotive and Point of Sale (POS) packaging solutions.
May 11, 2018
By: Anthony Locicero
Copy editor, New York Post
The first product was the AlphaBooks display produced for the IF gifts company. Smurfit Kappa designers created a bespoke POS display which gave a 360˚ view of the quirky, letter-shaped notebooks. The second winning product was a packaging system for different left and right Audi automotive latches. Thanks to cleverly placed cut-outs, 12 latches fit in easily without any damage during either insertion or transport, and the time spent on assembly and filling was reduced by 87%. In the case ...
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